What’s Your Deal, Kate Hollis?
Conversion copywriter to thought leaders and status quo challengers of the online business world.
It’s a pretty good deal, actually.
Heya, I’m Kate!
… And there’s an 87% chance that at this exact moment I’m daydreaming about bagels or my next tattoo. (#priorities)
I’m not just volunteering this as quirky trivia, btw.
Those small, sorta random details about ourselves actually say a lot. I see this all the time in my work as a copywriter.
So, yes, I love me some carbs. But I don’t think of them as “bad”, or even a treat. In a world that wants us to put things into black and white categories, I happily dwell in the gray.
And while I’m only slightly inked up, I believe in the power of self expression – no matter what it looks like, or how misjudged it might be.
That pretty much sums up my approach to copywriting:
What’s tried and true for someone else doesn’t mean it’s right for you.
And complex thinking isn’t the same as overthinking.
You have depth. Let’s explore it and help you show up in your sales copy as your full, brilliant self!
The Unconventional Mind Behind the Unconventional Copy
I talk a lot in my business about neurodiversity and mental health – because I strongly identify with both.
What does that mean, exactly?
The way my brain receives and processes information means a move through the world a bit differently than most.
I’m a highly sensitive person (HSP) with sensory processing disorder … which basically means my nervous system is dialed up to 11 and I notice subtleties and nuances others overlook. As a copywriter, this spidey sense helps me to ask the right questions and to naturally channel your voice.
I’m also a mental health warrior (depression with a side of complex trauma, extra pickles). I’ve worked my BUTT OFF to heal and understand myself, and have developed a deep knowledge and respect for the complexities of the human heart and mind. As a copywriter, my work goes beyond surface level to truly see and connect with emotions and motivations.
While I’ve never purposely hid this info, for a long time I underestimated the role that they’ve played in my career – and especially in the success of my business.
Corporate life and culture wasn’t for me *because* of my mental health and neurodiversity. And I’m a damn good copywriter because of the gifts they bring to my life.
Besides, choosing your own path is pretty awesome, isn’t it?
I started my business in 2019 – but I’m just getting warmed up, baby.
Speaking of which, I’m launching a podcast soon. It’s about books. Wanna know when it drops?
Hint: You definitely do.
And with the right strategy and sales copy, they will.
While I hope you choose to hire me because you think I’m an awesome human with an awesome-er website, you of course want to make sure your copywriter has the chops.
Check out my LinkedIn for my full work history, but here’s the CliffNotes version – including how I draw from each experience in my current work.
I’ve always followed my curiosity, and took the scenic route through my career. All my experiences along that non-linear path inform my unique approach to copywriting.
More about my experience...
- Certified professional writer and copy editor ➡️Technical skillz
- Public historian ➡️Appreciation for context
- Start-up marketer ➡️ Adaptability
- Wine sales clerk ➡️Direct sales experience
- Grad student in rhetoric, composition, and critical theory ➡️Big picture thinking
- HR business partner ➡️Business savvy
- Leadership coach and corporate trainer ➡️ Deep understanding of human behavior and motivation
- Front-line worker at a busy public library ➡️A love of books, words, and community
- Board Member for an Enneagram association ➡️Personality expert and spiritual seeker
At the end of the day, I’m a gal who knows who she is and reads A LOT of books – and with an open mind and open heart have learned a lot about people from all walks of life. (And a lot of other stuff, too.)
And I write real good.
Kate in 8 (Questions)
Celeb I’d cast to play me in the movie of my life?
Anna Kendrick – short ‘n’ feisty!
Book I could read over and over again?
The House in the Cerulean Sea by TJ Klune. I literally hugged it when I finished.
Someday I will:
Learn how to use eyeliner. Results to date have been disturbing.
Can’t get enough of…
Trees. They’re my people.
Tunes playing in my car on the regular:
I’d be really good at …
Being an eccentric millionaire. First purchase: A PONY.
Bucket list trip:
A grand tour of all the U.S. National Parks
Best thing I’ve ever done for myself:
Personality Stuffs (if you’re into that sort of thing)
Enneagram 4w5 • Myers-Briggs INFJ • Human Design: Generator with Splenic Authority
• Clifton Strengths Top 5: Input, Individualization, Strategic, Intellect, Empathy
All the learning, forever and ever.
Where empathy meets action.
Don’t call people out. Call them in.
You do you. The world is better for it.